Often when meeting someone for the first time and the subject of business comes up it’s important to have your “elevator speech” in hand.

Do you have one?

I do. “We use video as a tool to help business.” I like it because it always raises an eyebrow and gets that individual’s attention. It’s short and sweet and it says everything that it needs to. And…it couldn’t be more accurate! Video is a tool that helps business. It markets, it trains, it sells, it motivates….it’s the business worlds’ Swiss Army knife!

Recently Bright Circle had the opportunity to tape a sales seminar for a high profile company from the Atlanta area. Their top sales people were brought in to Orlando to listen to one of their peers. This sales executive was their cream of the crop and he was coming in from Salt Lake City to share his secrets and techniques with their Southeast sales force.

Naturally they wanted to videotape the seminar. Why? Because it made perfect sense. Videotaping the seminar would save them an incredible amount of money in the long run. Rather than send this sales executive all across their footprint (taking valuable time away from his sales efforts), they decided to videotape the event so that they could distribute a DVD to their other sales teams across the country. Teams that could profit from his talents.

Smart business….and another example of how video is used as a tool for business. Not even a Swiss Army knife can compete with those results!