Recently, Bright Circle has attended a number of different trade shows in our marketing efforts. It’s also been an effective means of research.

The Orange County Convention Center is the 2nd largest convention center in the United States. Every year companies from all over the world come to attend trade shows and conduct business. A great number of these companies have a video at their booth or exhibit to promote their services.

Here’s a few quick pointers for companies to remember.

This is your product, the labor of your life. Your company needs to be represented well. Don’t try to produce the video yourself. You’ll be better served not doing one at all instead of attempting to learn the craft of producing video in the weeks leading up to your event. Never has there been a point in time where we as a people have been trained to know what constitutes a good video and a bad video. With over 200 cable networks broadcasting worldwide, and the whole world streaming online, viewers are more sophisticated than ever before. We know what’s good, we know what’s really bad. This is your name….it has to be good. It’s worth the investment to have it professionally done.

Determining the proper length of your video is crucial. Shorter is better. At trade shows people are on the go, there’s constant movement. For example, ten to twelve minutes is an extremely long time for a group of people to camp out at an exhibit…even to watch a video. Five to seven minutes is a much better length. You’ll be able to play the video more often to more people….and that’s a good strategy.

You need the wow factor.

What will make people stop at your booth to watch your presentation? Well if you can manage the cost, a nice plasma display could pay handsome dividends. High Definition is here and people are still fascinated by the imagery. Displays are costing less and less. HD or HDV production guarantees a much longer shelf life, ensuring you a higher ROI.

Trade show videos also are tools that can be converted quickly and for the most part inexpensively into a video for your web site. It’s a valuable asset to have in marketing your firm.

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Whether your shoot necessitates HD, HDV, Beta Sp, P2 or Mini DV we have the solution needed to meet your requirements. Call 407-393-5692 today and book with confidence.