The other part of the equation in selecting a vendor is cost. How much is this video going to run? That’s never an easy question to answer. It’s kind of like buying a car; do you want a Hyundai or a BMW?

Adding options such as a lighting and grip truck, acting talent, 3d animation, and shooting with a Panasonic Varicam as well as purchasing stock footage will all be factors in driving up a budget. Those are services typical of a high-end project, with a high-end budget.

But say for instance, you don’t need those types of amenities; your project just needs to look professional, your message needs to be concise…well thought out and you want a nice clean look. What can you expect then? Each company has their own unique pricing structure. Sometimes overhead can play a factor. If a company has a nice office, a lot of new equipment and cutting edge technology…they need to pay for that somehow. Smaller companies don’t have the same amount of overhead and often times will produce higher quality work because they aren’t in the same rush…the same “numbers game” that most larger companies are confronted with. Smaller companies are more enticed, more prone to give better customer service in order to “win the business” and develop a relationship.

So next time you’re designated as the lead in selecting a video production vendor for your company’s quarterly project make your decision wisely. Check with colleagues, see if they have any recommendations, go online and research local video production companies. They should have a demo reel on their website, see if they have any clips of corporate work they have produced for past clients. If they do, call and ask to schedule an appointment. An appointment in person will give you more peace of mind about the company that you are dealing with…keep notes, and try to schedule at least two other appointments with their competition. Do your homework and make an informed decision. A decision that will pay dividends for your company…and you.

About Bright Circle, Inc.

Bright Circle is an Orlando digital media company offering comprehensive motion media services. Bright Circle provides camera crews for HD video production as well as seasoned producers for medical video projects.