So your supervisor wants to produce a video and you’ve been delegated as the lead for the project. To quote Homer Simpson, “Woo-hoo!” Well, maybe you’re not that excited. It’s understandable…where do you start? How do you make the right decision in handling the process? Do you risk trying to do it in-house? What about Spencer…you know Spencer…your Administrative Assistant’s cousin?

Even if Spence is in his 2nd year of film school, he might not be your best choice. Producing corporate video is a specialty, and not something to be taken lightly. There are a number of production companies that specialize in various genres: wedding and event production, deposition recording, local commercials, the list goes on. When making your calls, make sure you do your due diligence. Check and see if they have produced instructional videos before…can they write a script that is informative and compelling? Do they have the people skills needed to work with senior management? Do you sense that they realize that the workplace is actually that…a workplace, and not a “film set” to bark out orders, drink cappuccino and slow down progress?

Creativity is important too…it’s not about having an office with a cool design and magenta-colored walls. Real creativity comes into play when you’re faced with hard decisions and you have to think on your feet. When you have a company that can do that, hold onto them….

About Bright Circle, Inc.

Bright Circle is a Florida based media production company offering a full range of creative services. Bright Circle provides professional teams that offer support in convention video services, as well as commercial production.