Competition these days is fierce. We all know it. In the workplace it’s no different. Retaining your best talent is getting harder and harder. More and more companies like Google are turning to recruitment videos to not only tout their offerings but also to showcase a willingness to think outside the box in terms of attracting new employees. Using a social networking site like Youtube to “broadcast” the vacancies a company may have makes perfect sense because of the sheer numbers of the Youtube viewing audience.

So what should your company concentrate on in producing it’s recruitment video?

Well, the size of your company and the openings that you’re trying to fill have a great deal to do in determining that…but the best strategy for a recruitment video should center on one important factor.

What makes your company tick?

A recruitment video shouldn’t only focus on what the company is looking for, but it should also reveal the personality of the company at hand. This is important to prospective employees and will go a long way in developing relationships that are the “right fit”. A recruitment video needs to capture the essence of what makes that company special in it’s own right. This can be done in a couple of different methods: taping interviews with employees both on a senior level as well as an entry level, taking a documentary approach and showcasing a day in the life at ACME company.

Another thing to consider is the fact that prospective employees want to know what they have to gain from your company. What opportunities exist to move up within the company? What are some of the perks? The pay and the benefits…are they competitive?

Prospective employees need to see “success stories”, they need to feel moved, motivated, and compelled to say within: “Ok, this is a company I can work for. This is a company that I can devote a great deal of time to.”

When you have a video that can do that, you’ll have employees knocking on your door…and asking to come in.