Each day we are turning more and more into a visually stimulated society. We want everything to move…our favorite TV shows, the news, sports, websites…and the list goes on. Well, the day is here for our emails to have motion too through video emails. As the technology has grown and bandwidth prices dropped….sending motion media over the internet is becoming easier and more cost effective. Right now, it’s still a novelty and companies that jump in can capture the attention of their customers and prospects because of the newness of video emails. But soon, it will be as common as regular emails.

So what are a few basics you need to know about sending video emails? They are similar to a regular email campaign, but with the advantage of adding a strong visual component to the message. How do we spell ROI (Return On Investment)?

1. Relevance – Make sure you are sending the right person, the right email message, at just the right time. For example, I’ve taken my car in for the day to be serviced at the dealership and when I get home that evening, I have a video email waiting that sincerely thanks me for trusting my car to the dealership for service.

2. Opt-in – Always use an opt-in email list. Permission to email a recipient today is not an option, but a must. And, you’ll build a solid list of interested prospects that you can segment into any categories that are relevant to your business.

3. Imaginative – People now days want to be entertained, they want a pleasant viewing experience, so think of an imaginative visual message to send. Whether it’s you on camera delivering some creative copy or a stimulating montage of shots of your business, full motion video can be a highly entertaining, educational and informative way to carry your message in a memorable way. And after all, that’s all we want…to be remembered.

With email marketing campaigns averaging a 50 to 1 ROI…this is one ROI you can’t afford NOT to consider.

(407) 393-5692

brightideas@brightcircleinc.com