Ever consider doing a marketing video using YouTube? If you think about your audience first, a marketing video on YouTube can be very effective. But if not, it won’t have the type of effect you’re probably hoping for in a social networking campaign.

Viewers to YouTube tune out anything commercial. It’s their “refuge” from the mass hysteria that is advertising. They’re there to be entertained. Well…how about an educational approach then? Yep…you’re getting closer.

A successful marketing video delivered to a social networking site needs to be clever….with a capital C. It should blend just a hint of advertising with a whole lot of entertainment. It’s officially called Advertainment.

Here’s a good example of it.

Blendtec

1 video, 2.6 million views later…That’s Advertainment!