What makes a video project successful? Well, think of a puzzle…all of those pieces are equally important. If one piece is missing, your puzzle hasn’t been completed. The same thing applies to a video project. If one piece isn’t performing, or attended to, the project as a whole can be affected.

Let’s look at ten pieces of the puzzle.

The Client
The Producer
The Budget
Creative Direction
The Script
Pre-Production
The Spokesperson
The Crew
Production
Post-Production

Each of these ten pieces interconnect with one another. Each of these pieces are ultimately responsible in their own right for the overall success of the project.

Now some projects may not have a spokesperson, but most corporate films will feature some employees or company leaders that will “drive” the message of the video. These individuals are just as important as a paid actor playing the part of a company spokesperson.

We can’t forget about pre-production either. All the planning, staging, and coordinating that goes into a project starts here. If a budget doesn’t accommodate the work that needs to happen in pre-production…two pieces of your puzzle are falling short.

Having the client and the producer on the same page, effectively working together and communicating needs adds a level of cohesiveness that is vital. These two pieces set the tone for a successful project. A video presentation done right should come together perfectly from beginning to end.