Company A produced a video presentation for their client last year…will the client call again for future work? Well, that depends. There’s a host of variables at play.

How was the experience? Was the client happy? Did you exceed expectations or merely get the job done? Let’s assume that everything went smoothly, and the video was incredibly successful and it came in on budget.

Ten Points!

Throw in a few bonus points for the card the client received the week after the shoot from the production company commenting on how much of a pleasure it was to work with the client and that they hoped they’d consider them again in the future. Nice touch. And at least five points for the link you supplied touting the client in your “In the Spotlight” segment on your company website shortly after the video was produced. Hey…free marketing is free marketing. And what about that care package of oranges and suntan lotion you sent to them 6 months afterwards when you found out that their Operations Division up north would be relocating their offices down to HQ in Florida? At least ten points more, right?

Personal attention combined with expertise, and the ability to overcome unique challenges can be the difference maker in what makes a client stick with a vendor. While showing that you have the skills to not only get the job done right, but hit it out of the park doing so is important; what happens after the project is completed can be just as significant. Maintaining client interest and building loyalty is well worth the investment.

About Bright Circle, Inc.

Bright Circle is a Florida based media production company offering a full range of creative services. Bright Circle provides professional teams that offer support in convention video services, as well as commercial production.