At times a company may want to use one of their own employees or possibly even the CEO to deliver an on-camera message. When that’s the case their are some things that you should be aware of so that there aren’t any surprises.

If you are going to be on camera delivering a message, plan on budgeting for a teleprompter. In trying to save money, more time is spent looking for alternative methods to a teleprompter such as taping script notes on cards placed by a camera. It’s a nuisance for those on camera and something that slows down a production. A teleprompter ensures that your presenter will come across as professional. You are also guaranteed that his or her eye contact will be spot on with the camera. An extremely important point.

Don’t let mistakes get you down. Being on camera requires a little bit of confidence. Even professional talent that are hired as on-camera spokesmen make mistakes. The important thing is not to lose focus. Put the mistakes behind you and forge on. Staying loose but still concentrating on what you’re doing is the best approach.

As we mentioned in an earlier blog entry…it’s best not to wear a white shirt. The luminance levels of a white shirt play havoc with cameras. The same goes for tight and intricate tie patterns. That type of pattern can cause a visual effect known as moiré. It’s a distracting element and takes away from the on-camera message.

The most important thing of all is preparation. Even with a teleprompter make sure you’re prepared going into the day of the shoot. Study the script, rehearse it, understand your content. No matter how experienced or inexperienced you may be, preparation is an essential key and makes a world of difference.

About Bright Circle, Inc.

Bright Circle is a Central Florida based video production company offering a full range of creative services. Bright Circle provides professional teams that offer support in convention video services, as well as commercial video production.