In Part 1 of Beating the Economy Blues we asked the question: What do companies do when times are hard? Cut back…be more conservative; or try a more aggressive route?

Marketing Loop offers “Five Recession Proof Strategies to Grow Your Business During Hard Times.” It’s a good read with some practical advice on how to manage the storm of a challenging economy.

Part 1 of Beating the Economy Blues offered two solutions to how companies could use video to spur more growth. Let’s take a look at two other strategies.

1) Video Newsletters. Ok, so everyone has gotten onboard the monthly newsletter bandwagon. It’s a great vehicle to build your opt-in list. But now it’s time for something else….all aboard! Video newsletters take your clientele inside your company and show what your latest offerings are. Feature an employee of your company and highlight the customer service that they deliver. Showcase technological advancements that your company has made. Use it in an entertaining style. Be personable…connect! Stay away from anything longer than three minutes. It’s faster to download and quicker to watch. Get to the heart of what makes your company wonderful!

2) Live Webcasting! Webcasting a seminar and providing a site for prospects that can’t attend makes good business sense. It puts you out there in the front trenches ahead of your competition. It’s another avenue for you to market your services and provide proof that your organization is ahead of the game.

Beating the economy blues is simply a matter of offering more service and value. In today’s world, media and online communications play a big part of that strategy.

So, what do companies do when times are hard? Cut back…be more conservative; or try a more aggressive route?

What works for you?

CNN Money recently published an interesting report detailing how five small businesses “defied the downturn.” The upshot of the story was the need to change what might not be working into a model that does work. Often times that meant investing or expanding to offer a more attractive product.

So how can companies that might be falling a little short this year use video to entice their clientele, or prospective clientele? Here are 2 quick examples. We’ll take a look at two others in Part 2.

1) Restaurant owners…people don’t have the same disposable income to eat out as much. But, using video clips played on your website that showed a dish being created in a savory manner with all the beautiful close-ups of the textures and pop & sizzles that happen in the creation of the dish will make those mouths water in no time. Interviewing a chef with pizzazz and charisma and including that into the mix wouldn’t hurt either!

2) Not-For-Profits…are donations down? Implementing a video email campaign can have a strong positive impact on your bottom line. Sending out an on-camera endorsement from a known community business leader to other local businesses or employing a strategy whereby someone that has depended on the services of your Not-For-Profit provides an on-camera testimonial of how important those services actually are, can prove to be quite fruitful.

Part 2 of this entry will examine two other options that businesses and organizations might consider to combat a struggling economy.

Hmmm…there’s a myriad of possibilities. Let’s look at four.

Web Videos. To have a presence on the web and one that communicates your Brand you need a video. Market your company, tell your story and grow your business through the use of image pieces, sales incentives, product information, and CEO messages. Quite simply, video branches out and serves as a conduit to all the masses that are online. Your audience is waiting.

Video Emails. Care to step out from the crowd? Video emails provide your company another platform to deliver your message to the businesses that matter the most to your company. Video emails can integrate with the rest of your web site creating a powerful engine for B2B communication, as well as Business to Consumer. From your desktop to theirs it’s a burgeoning avenue of communication to be reckoned with.

Instructional Videos. Take employee education to another level using instructional videos. Videos can increase awareness, foster learning and change, as well as benefit risk management from a safety perspective, and employ methods to change attitudes in a positive manner.

Advertainment. Companies using social networking sites such as Facebook and YouTube to post video can yield great results if their video is positioned and marketed correctly to those outlets. Traditional marketing videos that focus on selling first are generally ignored and are largely unpopular. Marketing your company through advertainment…(entertaining first, then marketing) is a successful route to choose.

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