We all watch how we spend money. Especially corporations. It only makes good business sense. Right?

When production agencies receive a call to produce a video, inevitably the question of cost comes up. “We would like a 6 minute instructional video produced for our company. We want to train our employees to some new sales techniques we’re implementing…how much would something like that cost?”

That’s where the questions begin, and the real dialogue starts.

There are some companies that have ready made answers that often revolve around price per minute, but to be frank…those formulas often aren’t very accurate. As a result, they aren’t fair to you. Case in point: Picture a video with a sales trainer delivering an entire 6 minute presentation on camera where they talk about the new techniques the company is instituting. The presentation is reinforced with some graphics that highlight some of the points the speaker is making. Now, picture a 6 minute video where the sales trainer introduces the topic of new sales techniques but instead of that person being on camera the whole time we see training scenarios where the new techniques are being demonstrated versus the old way. Two 6 minute videos, but altogether different…hence, different budgets.

In order to best serve a client, a good production company needs to paint a thorough picture of the services that they can provide. They need to show alternative ways to produce the video their client needs. In doing so they will find the budget that best suits that client as well.