Do you have a video that you want to submit and upload to more sites than just YouTube? If so you may want to take a close look at Traffic Geyser.

Traffic Geyser distributes your content instantly to a plethora of video sharing sites, podcasting directories, as well as social book marking arenas. In doing so it creates a chain of activity that garners the attention of search engines like Google. It also saves you several hours from the task of uploading your video to each and every one of these sites. The cost varies on the service that you need but it can run $50-$100 a month depending on your campaign and frequency.

The concept of Traffic Geyser certainly makes sense. Distributing your video content to a vast array of directories and video sharing sites will increase attention to your website and should show up well in SEO results.

This is just another indication that video on the web is only getting stronger.

Media today travels fast. Clients & media production companies have more advantages in today’s day and age to work together over large distances than ever before. They’re in Wisconsin, and you’re in Florida?

No problem.

Convenience is just a click away. We export our video out as a Windows Media File or a QuickTime; email it and away it goes. If the piece that’s being sent out is roughly 2 minutes in duration getting it less than 5 megs shoudn’t be a problem at all. At that size it’s easy enough to download….and fast! 320×240 is pretty standard and those dimensions provide a good gauge on how a project is shaping up. It’s even large enough to offer an adequate representation for approvals.

So…say the project’s been approved and it needs to be sent because training starts tomorrow. Naturally the project needs to be exported out to higher quality settings, and a higher resolution…that makes the file larger. No need to FedEx, FTP it. Sending the file to your server whereby the client using a password can easily download it offers convenience, security and reliability to the nth degree. And the best part…no loss of quality. What goes in, goes out.

These advantages make B2B partnerships more fruitful, stable, and cost-effective. It’s a wonderful time we live in isn’t it?

The strength of video cannot be denied.

It can be used as a tool for fundraising. Getting funds to construct new churches, bringing endowments to foundations, increasing awareness to the needs of not-for-profits…these are all areas where video succeeds through the power of emotion.

Yes, the power of emotion.

Video brings the mere spectator closer into the life of a person in need. How? Because the lens of the camera tells all. It doesn’t blink. It captures the hunger of a child’s eyes, it penetrates the soul of a man pierced with an addiction, it encapsulates the spirit of a pastor who wants to build a bigger church. Dramatic imagery, poignant moments captured in testimonials, and music that stirs the heart, are all forces that move people to action. Positive action. Action to bring upon change; change that betters communities.

All through the use of one simple medium…video.

Competition these days is fierce. We all know it. In the workplace it’s no different. Retaining your best talent is getting harder and harder. More and more companies like Google are turning to recruitment videos to not only tout their offerings but also to showcase a willingness to think outside the box in terms of attracting new employees. Using a social networking site like Youtube to “broadcast” the vacancies a company may have makes perfect sense because of the sheer numbers of the Youtube viewing audience.

So what should your company concentrate on in producing it’s recruitment video?

Well, the size of your company and the openings that you’re trying to fill have a great deal to do in determining that…but the best strategy for a recruitment video should center on one important factor.

What makes your company tick?

A recruitment video shouldn’t only focus on what the company is looking for, but it should also reveal the personality of the company at hand. This is important to prospective employees and will go a long way in developing relationships that are the “right fit”. A recruitment video needs to capture the essence of what makes that company special in it’s own right. This can be done in a couple of different methods: taping interviews with employees both on a senior level as well as an entry level, taking a documentary approach and showcasing a day in the life at ACME company.

Another thing to consider is the fact that prospective employees want to know what they have to gain from your company. What opportunities exist to move up within the company? What are some of the perks? The pay and the benefits…are they competitive?

Prospective employees need to see “success stories”, they need to feel moved, motivated, and compelled to say within: “Ok, this is a company I can work for. This is a company that I can devote a great deal of time to.”

When you have a video that can do that, you’ll have employees knocking on your door…and asking to come in.

Company A produced a video presentation for their client last year…will the client call again for future work? Well, that depends. There’s a host of variables at play.

How was the experience? Was the client happy? Did you exceed expectations or merely get the job done? Let’s assume that everything went smoothly, and the video was incredibly successful and it came in on budget.

Ten Points!

Throw in a few bonus points for the card the client received the week after the shoot from the production company commenting on how much of a pleasure it was to work with the client and that they hoped they’d consider them again in the future. Nice touch. And at least five points for the link you supplied touting the client in your “In the Spotlight” segment on your company website shortly after the video was produced. Hey…free marketing is free marketing. And what about that care package of oranges and suntan lotion you sent to them 6 months afterwards when you found out that their Operations Division up north would be relocating their offices down to HQ in Florida? At least ten points more, right?

Personal attention combined with expertise, and the ability to overcome unique challenges can be the difference maker in what makes a client stick with a vendor. While showing that you have the skills to not only get the job done right, but hit it out of the park doing so is important; what happens after the project is completed can be just as significant. Maintaining client interest and building loyalty is well worth the investment.

About Bright Circle, Inc.

Bright Circle is a Florida based media production company offering a full range of creative services. Bright Circle provides professional teams that offer support in convention video services, as well as commercial production.

Video today has changed. Big time. We’re in the midst of a digital revolution the kind mass media has never seen before. Opportunities abound and the only thing stopping us from taking advantage of said opportunities is a lack of imagination. Scary~

Social networking avenues such as MySpace and YouTube are phenomena’s. Companies are leveraging those sites to posture to the younger kin of the world and grab another slice of the pie. What’s the next big thing you ask? Hmmm, it’d be nice to know wouldn’t it? Maybe the Cherry Cheesecake Channel….imagine the possibilities!

But in the end it all comes back to telling your story. That’s the bottom line. If you don’t have a compelling story, it doesn’t matter how many bazillions of people you’re broadcasting to or niche casting to or streaming to or whatever….

So, what’s your story? Better yet…who’s telling it? Crafting a message is just that…a craft. Imagine a corporate quarterly message that spins the same cycle we have all heard in the past. “Profits are up, we need to tighten our chinstraps though in the 2nd quarter because there are some challenges ahead”….ho-hum. Now imagine a different message….a message that speaks from a company’s heart, (yes Virginia, companies do have hearts!) a message that portrays a company’s employees as trusted and dedicated to their job because they actually care about what they do. Yeah, I said care! How do I get that video instead???!!! It takes years of experience to ask the right questions and evoke the emotion, the gleam in a person’s eye when he or she talks about their company’s involvement in the community, or the pride that they take in doing a job well done.

As always…content is king, and always will be wherever it is being viewed.

Bright Circle is an Orlando Based Video Production company that offers a full range of media services. Bright Circle specializes in producing corporate video production.

The proverbial blank page. Daunting. Stark. Unwavering, unkind. A Casper white page that stares at you much like a statue stares at….hmmm, ok what do statues stare at? Is there a statute of limitations on statues that stare unwavering and unkind? Ok…maybe not. But…with a few words here, a few words there…something starts to happen. Thoughts begin to flow, sentences begin to formulate, spell checker kicks in, and alas a presence takes shape.

Videos often take the same route. We receive calls that start out something like this….”Hello, we got your name from (insert accountant’s next door neighbor’s 2nd cousin removed) and our company here in Orlando is interested in producing a video. We want to instruct our employees on a new product that we’ll be rolling out in the 3rd quarter, we also need to let them know of some internal changes that are coming and we want to pump up the sales team so that….”

Whoa…hold on there…you should have stopped at the first comma!

As video producers our responsibility at Bright Circle is to understand fully the objective of the video, and if need be…help narrow the focus. What is the video meant to accomplish? Who is the audience? What do you want the audience to do after viewing the program? To feel? To know? A video can’t be too many things. It cannot be everything to everyone. It can’t be an instructional tool to your employees, and at the same time a motivational device for your sales force. If it trys to, it will fail.

So getting back to that proverbial blank page….the best approach is to write one sentence. That one sentence will be the objective of your video. “This video will instruct our employees on a new product that will be rolled out in the 3rd quarter.” This keeps everything simple and everyone on the SAME page.

From there we go to work for you. We sit down with every client and make sure we understand the agenda and the inner-workings of the subject at hand. We turn that blank page into a script that informs and instructs and is easy to watch!

About Bright Circle, Inc.

Bright Circle is an Orlando Video Production firm that offers a host of media services. Bright Circle produces Christian video projects as well as corporate video presentations.

All companies start somewhere…whether it’s a basement, a garage, a laptop and a booth at Starbucks, or in our case the first blog entry on our first web site. It’s what dreams are made of. But not every dream comes true. That intersection where Idealism connects with the Bottom Line…you know the one we’re talking about…wow, what a bottleneck that is!

So, what is our dream…what do we want to attain? Bright Circle isn’t looking to take over the world. We don’t have any strategic buyouts planned in the 2nd quarter of 08. Our primary focus is you. It’s been our experience that very few businesses deliver on their word. Every day companies inundate all of us with claims of excellence, and most of all promises of superior customer service. How are we different?

We don’t make idle promises. We are a small company. We answer to you. The core of our company is delivering…treating your project as the most important project. Why? Because it is. Our existence as a company is dependent on one, and only one premise. That premise being, we deliver a quality product, on time…every time. As part of that equation, we return phone calls, we return e-mails, we return on your investment.

What can we do for you?

The Bright Circle Team-

Erik, Mark & Scott

About Bright Circle, Inc.

Bright Circle is an Orlando video production agency whose principals have a collective 80 years of experience. Bright Circle specializes in Christian video production and offers creative solutions for corporate video presentations.