In Part 1 of Beating the Economy Blues we asked the question: What do companies do when times are hard? Cut back…be more conservative; or try a more aggressive route?

Marketing Loop offers “Five Recession Proof Strategies to Grow Your Business During Hard Times.” It’s a good read with some practical advice on how to manage the storm of a challenging economy.

Part 1 of Beating the Economy Blues offered two solutions to how companies could use video to spur more growth. Let’s take a look at two other strategies.

1) Video Newsletters. Ok, so everyone has gotten onboard the monthly newsletter bandwagon. It’s a great vehicle to build your opt-in list. But now it’s time for something else….all aboard! Video newsletters take your clientele inside your company and show what your latest offerings are. Feature an employee of your company and highlight the customer service that they deliver. Showcase technological advancements that your company has made. Use it in an entertaining style. Be personable…connect! Stay away from anything longer than three minutes. It’s faster to download and quicker to watch. Get to the heart of what makes your company wonderful!

2) Live Webcasting! Webcasting a seminar and providing a site for prospects that can’t attend makes good business sense. It puts you out there in the front trenches ahead of your competition. It’s another avenue for you to market your services and provide proof that your organization is ahead of the game.

Beating the economy blues is simply a matter of offering more service and value. In today’s world, media and online communications play a big part of that strategy.