So…your company requires a video but it’s something you’re a little wary about. It’s a bit unnerving overseeing a video project for the first time. Right?

Well of course. We emphasize with anyone placed with the first-time responsibility of managing a company’s video project. After all, there are a lot of factors to consider. Having said that, we’re a company that believes in open communication…we ask all the questions that need to be asked so that no stone is left unturned. So why do we do that? Because we believe in taking ownership of a project. Quite simply…we want it to be successful. It doesn’t take a rocket scientist to figure that one out!

Sitting down and determining a story line and the focus of the video is one of the first steps in pre-production. We ask some other questions in this stage as well. Hint – it’s something we’ve talked about before a number of times in this blog…

Give up?

Who’s your Audience??? That question right there…it’s like the holy grail of the video world. It’s one of the most important aspects in getting started. Once we know that…the script can then get started. Writing a script generally doesn’t just happen overnight. It’s a process that can take three or four revisions over a two week period. Being as responsive as possible in the scriptwriting phase is important in meeting a project’s deadline. Once your script is approved the production phase follows. Each project is different…your company may only require a half-day of shooting, or possibly a week. From there post-production is the next stage.

So how long should you account for in getting your project produced? It’s good to have a 4-5 week timeframe. That period of time is generally sufficient to master pre-production, production, as well as post. It’s also enough time to trade a couple dozen emails and build a pretty good relationship for the future! So let’s get started……