Each company has their own unique story to tell. How is that so? Because of the people that make up your company. They all have different personalities, passions, things that affect them differently…and that’s key.

There’s never been a more important time in sharing that story than now. In a weakened economy, it only makes sense to differentiate yourself from your competitor. In B to B marketing you need to prove yourself…so how do you do that? Showing results. Interview clients and use those testimonials as a key device in your video. Tape interviews within your company with your own personnel; show off their passion and service in the work that they do. What else is effective? Emotion. Video is a powerful tool because through video…you convey emotion.

Here’s a couple of other ideas you can contemplate using:

Relive a success story. Show your prospective client the amazing service that you provide by giving a firsthand account of something extraordinary you did for a client. If you don’t have an extraordinary story…you may have a problem.

Deliver a promise from your CEO. If you’re targeting a certain company and marketing your service to that company, consider having your CEO on camera making a specific promise that your company will backup. It’ll come across as a strong point, but one that you have to have every confidence you can keep. When the DVD is sent out you could even have an enclosure form signed by every member of your company that stands by what your CEO says.

Finding ways that you can differentiate yourself from the competition is vital. Consider your past achievements and ask yourself what’s going to make a difference to company B. What’s important to them? Answering that effectively and using video as a tool in doing so should have you on the right track.

Sometimes through performance, heart and soul are revealed in stunning fashion. When it’s captured on video, there are moments where we lay witness to the spectacular.

One classic song, performed by street musicians across the world…captured by a team of filmmakers dedicated to connect the world through music.

Enjoy.

Ok…so we’ve all been there, experienced it, lived through the disappointment. The simple fact is we don’t always get the project that we’re called for. Hey…it happens.

Case in point, earlier this week we had a call from a past client telling us that a project that we were up for wasn’t going to happen. They are a local church here in the Orlando area that bases their Sunday worship service out of a theatre. Interesting concept, and very popular! They thought that they might need a second theatre for overflow purposes on an upcoming service later this month. If so they were going to need a company come in to do a 3 camera live switch and send it to the theatre down the hall. Turns out that they were able to stay in the theatre that they house their regular Sunday service which is ample for their needs.

We were happy for them!

It saved them several thousand dollars, funds that they can use to do a lot of good work in their church community. Short term losses aren’t necessarily devastating, in fact more often than not, things work out just the way they are suppose to.