The proverbial blank page. Daunting. Stark. Unwavering, unkind. A Casper white page that stares at you much like a statue stares at….hmmm, ok what do statues stare at? Is there a statute of limitations on statues that stare unwavering and unkind? Ok…maybe not. But…with a few words here, a few words there…something starts to happen. Thoughts begin to flow, sentences begin to formulate, spell checker kicks in, and alas a presence takes shape.

Videos often take the same route. We receive calls that start out something like this….”Hello, we got your name from (insert accountant’s next door neighbor’s 2nd cousin removed) and our company here in Orlando is interested in producing a video. We want to instruct our employees on a new product that we’ll be rolling out in the 3rd quarter, we also need to let them know of some internal changes that are coming and we want to pump up the sales team so that….”

Whoa…hold on there…you should have stopped at the first comma!

As video producers our responsibility at Bright Circle is to understand fully the objective of the video, and if need be…help narrow the focus. What is the video meant to accomplish? Who is the audience? What do you want the audience to do after viewing the program? To feel? To know? A video can’t be too many things. It cannot be everything to everyone. It can’t be an instructional tool to your employees, and at the same time a motivational device for your sales force. If it trys to, it will fail.

So getting back to that proverbial blank page….the best approach is to write one sentence. That one sentence will be the objective of your video. “This video will instruct our employees on a new product that will be rolled out in the 3rd quarter.” This keeps everything simple and everyone on the SAME page.

From there we go to work for you. We sit down with every client and make sure we understand the agenda and the inner-workings of the subject at hand. We turn that blank page into a script that informs and instructs and is easy to watch!

About Bright Circle, Inc.

Bright Circle is an Orlando Video Production firm that offers a host of media services. Bright Circle produces Christian video projects as well as corporate video presentations.