It’s a lot bigger than the world our parent’s grew up in, but in some ways it’s smaller too. It’s tougher to get lost even if you’re driving to Chocowinity, North Carolina. Why? Because of devices like Magellan and TomTom. To sum things up our world today is constantly changing, constantly growing, constantly evolving, constantly constant.

So what does that have to do with media production?

Well, naturally the video world changes with the times too. The big bulky expensive cameras have been replaced with the sleek smaller ones. Everything is about efficiency.

Our industry is slowly moving away from shooting on tape, instead we shoot on solid state cards. Cards that can hold up to 32 gigs of media. Why? Well, it cuts down on transfer time entering the footage you shot onto tape and ingesting it into the computer. With cards, you take a USB cable from your camera, plug it into your computer and copy the files over. Faster than real time.

What’s better than that?

Maybe coconut cream pie, but that’s the subject of another entry altogether. The moral of the story is that the future is here, the technology keeps getting better, and it’s the client that wins.