Embracing Technology
Technology No Comments »Bright Circle recently wrapped up post on a commercial we were producing for a law firm in the Tampa/St. Pete area. We decided rather than distribute the ad by tape we’d use a satellite service by DG Fast Channel. It was a good decision.
If you’re sending a commercial by tape to a television station, a great number of them still require a Beta SP tape. Beta SP is an analog format, not digital. By keeping your advertisement in a digital file and uploading it (after a series of tests) your maintaining the integrity of the file. You’re not losing any quality!
The whole process is tapeless. DG Fast Channel provides you the technical specifications that are required. Once post-production has been completed, you upload the spot and DG reviews it. You process the order through Spot Central and select the television station or stations that the spot is running on. From there DG distributes the ad via their service. The television station ingests the file into their server and reviews the ad for quality control.
The benefits are clear. There’s no concern about loss of quality, there’s no shipping to deal with, and if a production company doesn’t deal with the Beta format they don’t have to rent one to master the ad…..keeping costs in line as well.
Simple, cost effective and efficient…three things every client loves!
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